Human Circuit sees very differently what people refer to as AV. The company doesn’t believe in isolating technology, they prefer to address it as a stack. In a recent blog published by Biamp Systems, Human Circuit’s President and CEO Bruce Kaufmann was asked about their differing view of the industry.
According to Bruce Kaufmann, “we’ve been talking about the AV/IT convergence as the reason for our struggles for at least 15 years; but that’s not it. The real problem is lack of acceptance.” Instead of continuing to talk about the convergence as something that’s happening, Kaufmann calls for acceptance of the fact that the convergence has already happened. AV professionals must commit to this reality and build upon it. “What we do is a function of IT. Once we’ve accepted that, we can move forward and do amazing things.”
Kaufmann cites inactive cooperative participation as the modus operandi for AV integrators: sitting at the table and contributing an AV-only point of view on the project. Focusing on only the niche capabilities has worked well for AV professionals in the past, but the speed and depth of technological innovation makes that a luxury the industry can no longer afford. “We have to be able to walk into the room and be an authority on the overall project, and have a point of view on how the whole thing should run, not just the audio.” – Component by Biamp