With the proliferation of social media and technology it has been difficult at best, to get someone’s attention and more importantly; get your message understood. We are seeing a trend and genuine interest in the business community at improving internal as well as external communication. Quality has become king again. Just throwing a video on any of the public channels of an executive sitting at their desk talking has become lost in the glut. Ted Talks have set the bar! Enterprise video in your organization is more important than ever…and we’re not talking teleconferencing!
The requests from our client’s marketing and communications departments to create their own version of Ted Talks is really interesting. Their ideas to take their messaging to the next level is seen as a critical step in improving employee retention and training, internal and external messaging, human resources information, education, and of course marketing and sales.
The change in style from the old use of corporate/business video to borrowing from the concept of a Ted Talk is clearly to borrow a style that has become comfortable and interesting to the masses. But implementing a similar program of Ted Talks is not a slam dunk. A backdrop…a graphic…the style…that’s the easy part. How do I deliver my video message to my employees? How do I deliver my video message to my clients? And actually, the question should use the word “successfully.”
In addition to good clean production values, there is a technical design and implementation strategy that is ultimately the key to success. Considerations include both a live streaming capability as well video on demand (VOD) since not every viewer is available all the time. What does my live and VOD portal look like? How does my video portal function? How is my video managed and cataloged? How is my content secured? Who has access to my video? How is access to my video granted? And most importantly…how do I play by the best practices of my IT department?
One of the big breakthroughs for us as a company has been the discovery of the real impact of selecting for our client the proper deployment strategy of hosting their video channels on premises, in the cloud or in a hybrid configuration. Cloud is not always the answer.
There are so many other considerations when launching an enterprise video channel, but that’s a conversation for another time.